who is rachana?
I’m an analyst in the advertising space.
I’m currently helping businesses understand what their users are doing, why they’re doing it, and how to measure it.
Big on storytelling, bigger on curiosity, and very big on shooting my shot—whether it’s ideas, projects, or new opportunities.
Always learning, always asking questions (on purpose), and constantly trying to make data make sense in a human way.
I’m always looking for new brains to (respectfully) pick apart, beyond just my team
Also, if you’re an Analyst in the creative space, I’d love to connect & learn about your work.
WHAT THE
HECK DO I DO?
atleast, most of the time...
Growth Over Time
2023 - 2026
KPI'S (Knowledge picked-up incidentally)
Website Tracking Setup & Debugging using GTM
All things tracking using Google Tag Manager
Tracking Strategy & Insights
Strategy to Implement website tracking & understand user behavior
Dashboard Building & Visualizations
Build dashboards that clients actually use and simplify reporting cadence.
Influencer Campaign Reporting
Monitoring and Reporting pre and post boosting insights to clients.
AI inclusivity
Leveraged AI tools to streamline analysis, and improve reporting efficiency
A Timeline of Me Trying My Best
Bachelor of Computer Science
{India}
Content Analyst
{India}
Grad School - Masters in Analytics
{Northeastern University - Boston, USA}
Business Analyst Intern
{La Nubian Experience skincare, Boston USA}
Marketing Analyst Volunteer
{Bright Minds Enrichment}
Junior Analyst
{Connelly Partners - Boston, USA}
2018 - 2022
2021 - 2022
2023 - 2024
2024
2025
2025 - present
Places I've gained experience from
How i perform under pressure.
i will cry, but i will also get things done...
