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Business Analyst Intern - 
La Nubian experience skin care

As a Business Analyst Intern at La Nubian Experience, I played a pivotal role in driving data-driven decision-making for a growing skincare business. I conducted in-depth market research and consumer behavior analysis to uncover insights that shaped the brand’s strategy. My work focused on optimizing business design, refining product pricing, enhancing social media strategies, and identifying collaboration opportunities. By aligning recommendations with industry standards and customer needs, I contributed to improving the brand’s visibility, customer engagement, and overall market presence.

  • Sales Data

  • User Data

  • Product &

  • Inventory Data

Data collection

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  • Organize Data

  • Analyze Trends

  • Identify Insights

Data Analysis

  • Data was collected from various farmers' markets as the business previously had no records of products, inventory, or sales data.

  • I developed a structured system to collect and organize the data in Excel, enabling effective tracking.

  • Using R, I analyzed the data to gain insights into sales performance and improve inventory management strategies.

user research and target identification

  • Journey Mapping

  • User Behavior & KPI Analysis.

  • Developed detailed journey maps to visualize customer interactions and touchpoints, identifying areas for improvement in the overall experience.

  • Conducted user behavior analysis and tracked key performance indicators (KPIs) to measure engagement, optimize marketing efforts, and align strategies with customer needs and business goals.

Outcomes

strategy & operations

  • Improved Email Campaigns

  • Optimized Sales Strategy & Pricing for different farmers markets

Branding & marketing

  • Product bundles, competitor analysis

  • Targeted Marketing for Each Market

  • content strategy & analytics

Sample customer segmentation

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Tools used

Sample Dashboard

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Marketing Campaigns

TEST AND TRUST​

  • The Test and Trust campaign was designed to foster customer confidence in our skincare products by offering free samples.

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  • By allowing consumers to experience the effectiveness and quality of our products firsthand, we aimed to build a foundation of trust.

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  • This initiative helped reduce purchase hesitation and encouraged potential customers to make informed decisions.

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  • The campaign was supported by detailed product information and personalized customer support, ensuring a seamless experience that directly addressed consumer concerns.

SPRAY & TELL

  • The Spray and Tell campaign was centered around leveraging word-of-mouth marketing to increase brand visibility.

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  • By inviting customers to share their experiences with our body mists on social media, we aimed to create a community of brand advocates.

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  • Participants were encouraged to post reviews, unboxings, and testimonials, which helped spread authentic, user-generated content.

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  • This approach not only boosted engagement but also allowed us to reach new audiences through trusted, peer-driven recommendations.

Tools used

  • Excel for data management, dashboards/reports

  • Trello to coordinate projects

  • Figma & Lucidchart for customer journey mapping

  • R programming for analyzing product bundles using Market Basket Analysis.

  • Market research - customer segments and competitors in natural skincare businesses.

  • Canva & photoshop to create marketing copy & design products.

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