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Tru Projects
India
In my final year of Computer Science, I worked as a Content Strategist in an edtech environment, where I explored the intersection of marketing and data analytics. I focused on A/B testing and content performance analysis to improve landing page engagement and identify top-performing services to guide marketing strategy.
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I focused heavily on A/B testing and content performance analysis to understand what drove higher landing page engagement and which services performed best. This helped inform broader content and marketing strategy, especially in improving messaging effectiveness.
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I also built Tableau dashboards to help the digital team track performance and make data-driven campaign decisions. Alongside this, I developed and proofread technical content aligned with business goals, contributing to an 8% increase in new customer acquisition, and supported blog writing and marketing initiatives across educational institutions to strengthen outreach and engagement.
A/B Testing & Content Analysis
Conducated A/B Testing to identify which content types drove more landing page views
Performance Analysis
Analysed performance data to identify top performing services across academic levels & topics.
Content Development
Developed & proofread technical content (service pages, project guides, landing pages) ensuring alignment with organizational goals.
Data Visualization
Built interactive dashboards using Tableau, Looker to help the digital team make data driven decisions and prioritise services
Web Optimization
Wrote SEO friendly blog content on academic topics, utilising SEM rush. Supported the Director with marketing initiatives & outreach programs at educational institutions.