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Connelly Partners

I work as a Junior Analyst at Connelly Partners, supporting media and creative teams across clients in industries ranging from higher education and eCommerce to non-profits and beyond.

 

Being part of a close-knit team has been incredibly rewarding, giving me the opportunity to continuously learn, collaborate, and take ownership of impactful work.

 

Among the many areas I’ve been exposed to, digital analytics is what excites me the most. Over time, I’ve developed a strong interest in website tracking, A/B testing, user behavior analytics, and UX optimization... especially in understanding how data can improve digital experiences and drive smarter business decisions.

Clients I've SUPPORTED..

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University of

New Hampshire

California College

of the Arts

Year Up United 

Tracking & Implementation

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Built scalable GA4 + GTM Tracking across paid media campaigns

Improved reporting accuracy 

Collaborated with paid social, search teams & 3rd party vendors to set up tracking across various campaigns.

Data Analysis & Dashboard Build

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Developed Looker dashboards for campaign performance, & user behavior insights.

Built reporting frameworks across different clients

Translated complex data into clear, actionable insights.

Vendors I've worked with. 

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Honey Dew

Donuts

Cure

Childhood Cancer

V

Foundation

UX & Paid Media Analysis

Analyzed client websites to identify friction points & opportunities

Analysed paid media performance across channels

Delivered actionable insights on user engagement and behavioral trends

Influencer Campaign & Performance

Reported on Meta, Tiktok Influencer campaign performance.

Identified top - performing creative, influencers, and products. 

Analyzed engagement trends & content performance.

Social Platforms I've worked with

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