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Content Analyst
Tru Projects Educational services, India.

As a Content Analyst, I analyzed user behavior and landing page performance using Google Analytics to optimize email campaigns and improve user experiences. I identified high-performing keywords to boost website visibility, created dashboards to track customer data, and refined marketing strategies for platforms like Facebook and Instagram. Additionally, I developed and proofread technical content, ensuring alignment with organizational goals, and crafted data-driven copy that increased new customer acquisition by 8%. This role enhanced my business acumen and demonstrated my ability to drive results through data insights.

  • User Metrics (Google Analytics)

  • Landing Page Performance

  • Search Queries

  • Customer Reviews

Data Analyzed

Tasks Performed

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  • Analyzed email campaign performance through A/B testing.

  • Identified high-performing keywords to enhance SEO and drive visibility.

  • Created dashboards to track new signups and customer data.

  • Key Insights:

  • Optimized user experiences by addressing pain points effectively.

  • Improved organic growth through data-backed keyword strategies.

Content Optimization

  • Refined marketing copy for platforms like Facebook and Instagram.

  • Provided data-driven recommendations for improved content performance.

  • Developed compelling copy for digital marketing campaigns.

Other Responsibilities

  • Communicated with non-technical team members to align goals.

  • Functioned as a technical writer and proofreader for client projects.

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